Saturday, 15 February 2014

Training ideas for library services - Social Media for Marketing

In our office we have decided to run in house training sessions once every half term. This started last half term where we shared our information literacy programme CWICER that we have adapted from New York  Department of Education. We have had a amazing response from the teachers to this framework as it has allowed us to talk to the teachers in their own language at last. The staff enjoyed the training and sharing ideas so we decided to run another session this morning on social media.

This months DIY training is on Social Media for Marketing

We have decided to start using social media to promote our service but you can't do that properly unless you understand what the social media can do. I talked through twitter, Facebook, Pinterest and as tools that I use on a regular basis.  There is still a lot of misunderstanding about what these resources are used for. Many of the staff still believe that twitter is about famous people or people telling you what they had for dinner. I tried to explain that my twitter page is purely for work. I follow librarians, authors, IT experts and anyone else that I think will make my life easier at work. My reasons for using twitter were:-
  • My own CPD
  • Gaining information to use in teaching
  • Ask questions from those that know more than me
  • Finding great articles for my MLIS
Why do all the hard work when someone else has already done it. Sharing is amazing and it has worked for me. Here is my twitter link @Elizabethutch and Pinterest are great sources of information that I curate. I explained that I don't spend ages looking through the internet to find useful article but use these tools to do it for me. I use resources that others have shared and scoop them or pin them to my own pages so others can benefit from what I have found. I find that saving suggested links from twitter to my page is a better   way of keeping what is useful and makes it easier to search. Have a look at my page see what you think. Here is my link to my Pinterest page I really enjoy keeping these pages full of information that is useful to me but find it fascinating that you can make connections with others who are interested in the same things as me.

I also use these tools to help me with my own study research for my MLIS. I enjoy using this as it not only is very useful to me but I can also demonstrate it's potential to the students I teach. I have always believed that in order to understand something you must use it. When Facebook first came out I was worried about my children using it as I did not understand how it worked I decided that using it was the only way to learn

Finally I do believe that you should have some social life on social media so I have a personal Facebook page that I keep private for friends and family. I do have a couple of  library groups that I am linked to but it is generally a fun tool.

I have challenged my colleagues to start using these resources before September so that we can consider using them as marketing tools for work in future. My worry at the moment is that if we were to start now I would have to organised it all myself as no one else really understands it's potential. I look forward to seeing where this will all lead.

I was just about to post this blog when my email pinged. I have set up Google alerts for 'social media' and amazingly this blog popped up David is saying, much better than me what we should be doing as librarians. The wonder of the internet! Having read his post I feel much better that I write as if I am talking as that seems to be the way to do this. What I have learnt from his post is that I need to spend time on my pictures. Will do that next time.

Finally, a colleague asked how I managed my time on social media. I had to be honest and say that I was addicted instantly and at first it was very difficult to not keep checking to see if anyone had read what I had written or commented on it. I still struggle to switch off between home and work life but I really enjoy it so does that matter so much? I will never be that person who can look for 30mins a day as it does not seem to work that way for me. I choose what I respond to when I am at home. What I have more of a problem with it allowing myself time to look when I am at work when it is for work purposes and not feel guilty about it.

I wonder what others have done to encourage others to use social media within the work place.

Next term we are looking at promoting reading for pleasure. 

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